Michigan Museums Association
Strategic Plan 2023-2025

Mission

The Michigan Museums Association is a catalyst for advancing Michigan’s museum community through shared learning, advocacy, and collaboration.  

Vision:

Thriving museums. Vibrant communities. 

Values

Joy:

We encourage playfulness, pride, and celebration in the collective and individual work of Michigan's museums. Joy is the energy source that drives our comportment as we serve, support, and interact with the Michigan museum community.

Integrity:

We build trust with our members through open dialogue, transparency, and reflectiveness around our operations and decision-making. 

Agility:

Our operations leave space for incremental shifts and responsive actions that help Michigan museums evolve in the immediate and long-term. 

Belonging:

We proactively foster an environment where multifaceted personal and professional identities are welcomed, accepted, and affirmed.

Empowerment:

We are person-centered. We create opportunities that help the individuals who make up Michigan's museums grow their skillsets, regardless of their role or position within their organization. 

Strategic Priorities

Expertise: MMA will share resources and opportunities to help museums achieve their mission and strive for best practice

• Annual Conference: By the end of 2025, the MMA annual conference will have a stable format and planning structure.
• Online Programs: By the end of 2025, MMA will have an established online professional development program that includes goals and objectives and established formats and processes.
• Explore Expertise: By the end of 2025, MMA will have a strategic and focused understanding of goals and opportunities related to professional development activities around Leadership, DEAI, and member-driven content.

Engagement: MMA will bring the Michigan museum community together to learn from and inspire each other.

• In-Person Events: By the end of 2025, MMA will have an established program of in-person engagement opportunities for members and the Michigan museum community.
• Member Communities: By the end of 2025, MMA will support a well-defined and established program to bring together members around professional development and engagement goals.
• Member Communications: By the end of 2025, MMA will have well defined and established communications systems to engage with our members and the Michigan museum community.

Advocacy: MMA will empower the Michigan museums community to be advocates and will serve as an amplifier of the collective voice of the MI museum community and advocate for their support.

• Statewide Arts and Culture Advocacy: By the end of 2025, MMA will have established goals and objectives for our advocacy related to state level legislation for the arts and culture community in Michigan.
• Federal Museum Advocacy: By the end of 2025, MMA will have established goals and objectives for our advocacy in federal legislation related to museums.
• Tourism Industry: By the end of 2025, MMA will have clearly defined goals and objectives in place for advocacy within the tourism community.

Capacity: MMA will build the capacity and ensure the sustainability of the Michigan Museums Association to better serve the Michigan museums community.

• Funding: By the end of 2025, MMA will have at least four stable areas of funding for the association.
• MMA Leadership: By the end of 2025, MMA will have a stable and effective organizational structure that addresses both board and staff operations and leadership.