Log in


On Conferences and Tourism

November 17, 2021 9:35 AM | Anonymous member
Those of you that follow MMA on social media probably saw that earlier this month I attended the Pure Michigan Governor’s Conference on Tourism in Detroit. I was involved in the planning, but I had never been to a gathering of this group before. It was a great experience, and I came away with many thoughts about all of you.

Stories of museums and culture and creativity were peppered throughout the conference. The Monroe County Museum System won an award. A promo for the U.S. Travel Conference that will be held in Grand Rapids next summer features museums and arts and culture front and center. Several MMA member institutions were highly visible as sponsors or participants. If I had kept track, I think almost every presentation had a reference to a museum at least once.

But despite the clear relationship between museums and the tourism industry, it doesn’t seem to be something that gets talked about much. I spent most of the conference thinking about how MMA could advocate for museums within the tourism industry. I have spent just as much time since thinking about what the museum community can learn and gain from the tourism industry. Let’s start talking more about this, shall we? I think there is much to be gained for both groups.

In the meantime, I CAN’T WAIT to start gathering again at MMA. We are doing great things online now and that will not end, but there is just something so special about being in the same room with people as they learn and connect together. I am excited to feel that Michigan museum energy again in 2022!

Lisa Craig Brisson
Executive Director


The Michigan Museums Association is supported in part by an award from the Michigan Arts and Culture Council. 

Thank you to our Partners!


Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721      lcbrisson@michiganmuseums.org

Powered by Wild Apricot Membership Software