April 23 - Ask an Expert: Segmenting Donor Communications

MMA Ask An Expert:
Segmenting Donor Communications 

Tuesday, April 23
1:00 pm

Sometimes segmenting just doesn’t feel worth all the work – or you’re too pressed for time to make it happen.  Join Laura Kruisenga, President and CEO of Kennari Consulting, to talk through the basics of segmenting and the essential audiences to consider.  If you’re sending the same year end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone, join in this conversation to talk about how simple segments can have a big impact on your fundraising success. 

Location: The MMA Zoom account. You can join via phone or the internet. Instructions for connecting will be sent with your registration confirmation. 

The session will be facilitated by Lisa Craig Brisson, Executive Director for the Michigan Museums Association.