April 23 - Ask an Expert: Segmenting Donor Communications

  • April 23, 2024
  • 1:00 PM
  • MMA Zoom account



MMA Ask An Expert:
Segmenting Donor Communications 

Thursday, April 23
1:00 pm

Sometimes segmenting just doesn’t feel worth all the work – or you’re too pressed for time to make it happen.  Join Laura Kruisenga, President and CEO of Kennari Consulting, to talk through the basics of segmenting and the essential audiences to consider.  If you’re sending the same year end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone, join in this conversation to talk about how simple segments can have a big impact on your fundraising success. 

Location: The MMA Zoom account. You can join via phone or the internet. Instructions for connecting will be sent with your registration confirmation. 

The session will be facilitated by Lisa Craig Brisson, Executive Director for the Michigan Museums Association.

The Michigan Museums Association is supported in part by an award from the Michigan Arts and Culture Council

Thank you to our Partners!

Michigan Museums Association 313-334-7643 PO Box 5246, Cheboygan, MI 49721 lcbrisson@michiganmuseums.org

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