Visitor Experiences Academy
October 25, 2014
Beaumier U.P. Heritage Center, Marquette
A museum visitor’s experience does not begin at the entrance to an exhibit or the beginning of a public program, and it does not end when he or she walks out the door. The time a person spends at a cultural institution is just one phase of how he or she engages with and processes what that institution has to offer.
The MMA Visitor Experiences Academy is intended to help museum professionals, board members and volunteers look at the entire process of how visitors experience their institution. Workshop participants will come away with resources and tools to apply to their own institution and improve the experiences of visitors there.
Included will be a look at the large body of research about how visitors experience museums, activities to better understand the engagement of audiences and methods for better understanding visitor experiences at your museum.
Registration is $50 and includes coffee in the morning, lunch and materials.
Cancellations must be made at least 10 days in advance of the workshop date to receive a refund. All cancellations are subject to a $10 administrative fee.
Registration available through October 22.
Thank you to the Beaumier U.P. Heritage Center at Northern Michigan University for underwriting the workshop and making it possible for all participants to attend at the MMA member rate.
This workshop is also supported in part by the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.
The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.
Michigan Museums Association 313-334-7643 PO Box 5246, Cheboygan, MI 49721 firstname.lastname@example.org