Engaging Exhibit Labels

  • August 16, 2022
  • 9:00 AM - 4:00 PM
  • 30


  • You must be logged in to your member account to access the member rate.

Learn about best practices for visitor-centered exhibit labels in this day-long workshop. Suzanne Fischer will offer participants an introduction to the development, writing, and evaluation of labels using a real-world example of an existing small museum.

With the Warren Historical Commission's Bunert One-Room Schoolhouse Museum as a case-study, workshop attendees will participate in dynamic writing exercises, take a mini-field trip, and work in groups to write and revise labels.

Participants will gain experience in the following:

  • developing and assessing interpretive goals
  • using a style guide
  • writing for clarity and relevance
  • using label writing to support DEAI goals
  • writing for accessibility and readability
  • writing to word count
  • editing, and revising
  • evaluating labels

They will also learn what roles labels can and cannot play in museum experiences.

This workshop will be useful for anyone who writes in museums, wants to write in museums, wants to sharpen their skills, or is just interested in why and how labels are written. This will be a collaborative writing workshop - participants should be prepared to write during the workshop and to read aloud.


Suzanne Fischer is Principle for Exhibit Coach LLC, which helps develop exhibits that make visitors and staff feel engaged, included, and amazed. Exbibit Coach works with institutions, teams, and individuals to provide exhibit brainstorming, scoping, planning, and concept development; interpretive planning; exhibit and wayfinding assessments; collections strategy; and team and individual coaching and workshops

Suzanne has spent 15 years in director and curator roles at history museums, most recently the Michigan History Center, where as museum director she led 11 museums and historic sites around the state. She was also a curator at the Oakland Museum of California and The Henry Ford. 

Suzanne has developed exhibits of all sizes, many focused on diverse stories, from one case to interpretive trails to 80,000 sq ft, winning multiple national exhibit awards along the way. She has also acquired and managed many types of collections.

Suzanne's executive experience gives her a unique perspective on the role of exhibits and exhibit teams in institutional strategy. Her history expertise (Ph.D., history of science and technology, University of Minnesota) gives her a unique understanding of context, methodology, and research. Finally, her dozens of successful exhibits have taught her that what she loves most about them--just behind connecting with visitors--is the excitement and creative energy of exhibit development teamwork. She loves being the catalyst to get teams moving on developing amazing visitor experiences!

Registration (includes lunch)

MMA Members*    $275
Non-Members        $375

*MMA members must be logged in to access the member rate


Warren Community Center
5460 Arden Ave
Warren, MI 48092


Hosted by the Warren Historical Commission

The Michigan Museums Association is supported in part by an award from the Michigan Arts and Culture Council

Thank you to our Partners!

Michigan Museums Association 313-334-7643 PO Box 5246, Cheboygan, MI 49721 lcbrisson@michiganmuseums.org

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