Conference Sponsors Institute of Museum and Library Services Michigan Department of History, Arts and Libraries Detroit Metro Convention & Visitors Bureau Brogan & Partners Convergence Marekting Miller Pear Public-Relations Ann Arbor Area Convention & Visitors Bureau Booth Newspapers Get Real! Communications Lake Superior Community Partnership Steering Committee Sandra Clark, Michigan Historical Center LuAnn Kern, Michigan Museums Association Mary Kerr, Ann Arbor Area Convention & Visitors Bureau Deborah E. Mikula, Michigan Association of Community Arts Agencies Carl R. Nold, Mackinac State Historic Parks Gail Vander Stoep, Michigan State University Steve Wilson, Grand Rapids/Kent County Convention & Visitors Bureau Ken Yarsevich, Travel Michigan Coordinator: Tamara Real, Get Real! Communications _________ |
PROGRAMS / Just Who Do Your Customers Think You Are?
****************** ORDER FORM Just Who Do Your Customers Think You Are? A Guide to Branding Your Organization By Jennifer Deutsch and Tamara Real © Michigan Museums Association, 2002 Branding is a buzzword in today’s business world as financial institutions, fast food restaurants, hotels and even destinations are implementing branding strategies. But branding is more than just a logo or a tag line. It’s what these symbols mean and the feelings they engender among an organization’s stakeholders. As part of its “Branding Michigan’s Museums” project funded by the Institute of Museum and Library Studies, the Michigan Museums Association is pleased to offer this 44 page publication that explores how museums, cultural institutions, convention and visitors bureaus and other travel industry organizations can build powerful brands for themselves and their communities. In addition to the expert guidance of branding veterans Jennifer Deutsch of Brand Insights and Tamara Real of Get Real! Communications, the publication offers case studies from the George Eastman House in Rochester, New York, Conner Prairie in Fishers, Indiana and the Ella Sharp Museum in Jackson, Michigan along with branding “worksheets” that will help organizations and communities apply the principles of branding to their own marketing and management operations. COST: $12.50 each + $2.50 Shipping/Handling per copy Name ___________________________________________________________ Organization_______________________________________________________ Address __________________________________________________________ City/State/Zip _____________________________________________________ Day phone __________________________________
Quantity: _________ Price: $_________ ($12.50 each) Subtotal $_________ S/H* $_________ ($2.50 each; contact MMA office for shipping charges on large quantities) Total $_________ Please send check or money order to: Michigan Museums Association -OR- Pay by credit card: VISA MC (circle one) Card Number ___________________________ Expiration Date ________________ Street Number and Zip of Billing Address _______________________ Cardholder Name ____________________________________ Cardholder Signature __________________________________ Questions? Call 517/482-4055 or email gofortht@michiganmuseums.org
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