Marketing Manager - Grand Rapids Public Museum

Posted on 5/26/2022

FLSA: Salary-exempt
Hours: Full-time, with some early mornings, evenings & weekend work required
Compensation: $56,000 annually

The Grand Rapids Public Museum is the oldest and one of the largest museums in the state of Michigan. We are a place of never-ending learning and discovery, with programs and exhibits focusing on history, science, and culture. The employee culture of the GRPM is one of teamwork, excitement, and learning. As an integral part of the West Michigan community, the Museum is open daily to visitors, and hosts after-hours public events and programs, as well as private events and weddings. The entire GRPM team works to create positive visitor experiences through engaging exhibits and programs, and a safe, clean, welcoming space.

SUMMARY:
The Marketing team is responsible for the communications of the organization and for driving attendance to the Museum and its special programs using owned and earned communications channels, as well as a dynamic mix of traditional and non-traditional advertising. The Marketing team develops creative and messaging and is responsible for upholding the Museum’s brand standards. This position serves a key role in the implementation of successful diverse marketing strategies.

RESPONSIBILITIES AND DUTIES include the following. Other duties may be assigned.
● Manage all social media channels and scheduling with the support of the marketing team, including paid social media advertising in alignment with the Museums paid media strategy
● Manage email marketing, email lists and integration of automated email messages for all Museum communication.
● Write and develop content for email marketing following the determined marketing strategy for the Museum and its exhibits and programs with a focus on storytelling that reflects the Museum’s brand.
● Manage writing of press releases and media tracking.
● Assist with public relations efforts including developing pitches and participating in media interviews on behalf of the organization.
● Maintain the Museum’s main website, grpm.org with guidance from department leadership.
● Manage the Museum’s blog focusing on content marketing to deepen the community's connection to the organization.
● Write and develop content to include videos, letters, articles and other correspondence about Museum exhibits and programs for outlets such as the Museum website, social media channels and email newsletters with a focus on storytelling that reflects the Museum’s brand.
● Manage Museum submissions to online community calendars and event listings for publications.
● Proofread and edit Museum communications, letters and grants to ensure a consistent brand voice, correct spelling, proper grammar and no mistakes.
● Analyze market trends and develop forecasting reports as needed with marketing strategies.
● Occasionally perform Brand Ambassador duties at community outreach and sponsorship events.
● Assist with development of budget for Marketing & PR.
● Assist with development of media training programs for internal staff, and other Museum stakeholders.
● This position reports directly to the Director of Marketing and Customer Strategy.
● Other Management duties as assigned to support the work of the Marketing Team and Museum.

EXPERIENCE:
At least 3 years of marketing experience in a professional setting.

QUALIFICATIONS:
● Bilingual Spanish HIGHLY desirable
● Ability to work on cross functional teams
● Professional presentation with excellent verbal, written and interpersonal communication skills, and an energetic and engaging personality, with attention to detail and accuracy
● Takes initiative to work independently as needed or seek out information needed; looks for efficiencies in processes
● Working knowledge of MS Office Suite, Google suite and Social Media required; additional experience with Wordpress and Mailchimp is ideal
● A creative writer with a keen eye for detail that can generate a powerful story capable of building the Museums family (visitors, members and donors)
● A self-starter who enjoys making impacts in the day-to-day work that is in line with the marketing strategy of the GRPM

EDUCATION: Minimum of Bachelor’s degree required

WORK ENVIRONMENT: Professional, creative setting with friendly public interaction