Communications Manager - Michigan State University Museum (2/1/2022)

Compensation: $62,000

Reporting to the Director of the Museum, this senior management position strategically shapes and guides organizational branding, messaging, and contributes significantly to exhibition, program, and fundraising initiatives. Under general supervision, assists in the creation, promotion, implementation, and measurement of goal-based marketing and communication strategies, activities, programs, and content consistent with annual and strategic goals. Manages communication and marketing staff and daily functions of department. Generates content while overseeing design and production of all print and electronic collateral including websites, videos, social media, annual reports, brochures, press releases, e-newsletters, fundraising collateral, etc. in accordance with brand standards. Working closely with leadership and all museum departments, creates and maintains productive relationships with outside partners and local, national, and international media outlets, keeping major-event calendars, photo archives, and media-clip files.

Characteristic Duties/Responsibilities

  • Promote museum business on local, regional, national, and international levels with focus on institutional awareness and visitation
  • Collaborate and coordinate with Museum Director, staff, and other stakeholders to ensure accurate and accessible institutional representation across platforms that elicits visitation and demonstrates impact
  • Pitch, write, and manage museum related stories, answer media inquiries, and manage media visits and appearances
  • Efficiently and effectively communicate and promote exhibitions, public programs, fundraising campaigns, and museum visitation
  • Develop communications strategies for each of the identified targeted audiences (e.g., students, faculty, museum members, general public from mid-Michigan, new visitors, alumni, and donors, as well as visibility in national and international relevant outlets)
  • Write, edit, and design a variety of content, including press releases, marketing and fundraising collateral copy, website copy, social media posts, and e-mail copy for public viewing
  • Serve as primary partner to the University’s central communications team
  • Support fundraising efforts that require institutional writing, related reports, and collaterals
  • Develop and manage PR and Marketing budget. Evaluate contracts and media technologies to ensure best fit for the organization
  • Ensure that graphic design and other projects from conception to delivery are timely, relevant, and consistent with museum messaging and brand
  • Capture, monitor, analyze, and make decisions based on various museum data that will inform future communications strategies
  • Conduct visitor and market surveys to assess public opinion of the museum
  • Oversee website content and supervise the day-to-day entry of content, as well as manage, develop, and implement content for social media
  • Support graphic design needs for marketing and communications that includes exhibition components
  • Manage and supervise professional and other support staff in the unit
  • Other duties as assigned

Unit Specific Education/Experience/Skills

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; or an equivalent combination of education and experience.

Desired Qualifications

  • At least five years of experience working in a museum or cultural organization
  • Evident ability to manage a team, prioritize and meet departmental deadlines in a fast-paced institution
  • Work effectively and professionally with people of all levels
  • Very strong interpersonal skills to work positively and proactively across the museum in meeting institutional deadlines
  • Ability to maintain appropriate voice for different audiences and to write about science, history, culture, and the arts in an articulate and accessible way
  • Working knowledge in public relations, media representation to elicit news and feature stories, answer inquires and discuss advertising rates, campaigns, and schedules
  • Working knowledge of media, graphic design, and website software
  • A valid driver’s license

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Required Application Materials

Please submit a resume, cover letter, and the name, email address, and phone number for three professional references.

Together-we-will Statement

The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at:

Special Instructions

Only applications submitted through the MSU Careers website ( will be considered. 

Work Hours

M-F 9AM to 5PM plus museum events (Untraditional hours sometimes needed)

Summary of Physical Demands

Frequent carrying of objects weighing 25 pounds or more.

Posted on 1/8/2022

The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts. 

Thank you to our Partners!


Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721

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